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American Originals
Carl QuintanillaCarl QuintanillaLevi’s – Sewing A Legend – Black, blue… Skinny… Flared, low and lower.  Sexy, comfortable and versatile – the blue jean is a worldwide $14.6 billion dollar a year industry.  The global obsession was invented more than a century ago by Levi Strauss and Co. – CNBC’s Carl Quintanilla goes behind the scenes for a rare look inside an American Icon.  From the historic wile west, to Hollywood and Madison Avenue, Levi’s story is one of ingenuity, celebrity style and mass marketing.  Share the success, the failures and find out how with new partnerships and lines, Levi’s is on the comeback trail.

THE LEVI'S LEGEND

The Value of Vintage

Are a pair of vintage Levi's hanging in your closet. Old Levi's purchased for just a few dollars, today may be worth more than ten-thousand dollars!

Watch Video: Find Out the Value of Your Vintage Jeans!
Slide Show: Are you sitting on a fortune?



Levi's Jean Tag

The Next Hot Trend

Levi's success is a blend of marketing, design and business savvy. After the companys' $4.1 billion a year sales began to fall, Levi's designers hit the fashion runways with new styles aimed at a new market.

Watch Video: A Trip to a Levi's Store




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SHOW TIMES



MORE CNBC ORIGINAL PRODUCTIONS


See The Slide ShowThe Value of Vintage - Are You Sitting on a Fortune? - See The Slide Show

Celebrity Slide ShowWho Made Levi's Famous? - Celebrity Slide Show

CONTACT US

levis@cnbc.comContact Us: levis@cnbc.com  



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